Marketing ROI is no longer a black box - it’s an open book. Roivenue's Pavel Sima goes through the different methods of attribution and why collaborative game theory, the Shapley Value, Markov chains - like we use with Roivenue - are the most accurate way to measure, analyze, and improve your marketing ROI.
To learn more about Roivenue: www.roivenue.com
Here's a handy introduction to data-driven attribution: [ Ссылка ]
This video is from an event Roivenue held in partnership wth AT Internet in Prague on March 31, 2017.
