Have you heard about Royal FloraHolland? It is the company behind the world's biggest flower auction. Just like many other B2B companies, they form a key part of the supply chain for a typical consumer product, but still aren't very broadly known. Listen to Erika Huizinga, Social Media Manager at Royal FloraHolland, and find out how the world's biggest flower auction leverages social technologies to pass its #PassionForFlowers on to consumers.

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