If you're targeting a really obscure niche on LinkedIn that you don't think is there, I'm going to prove you 100% wrong First, let's pretend we're targeting e-commerce This is a filter that does not exist in LinkedIn What I'm going to do is find all the industries relevant to e-commerce Then I'm going to do two things The first is I'm going to go into my Boolean keywords up here and I'm going to type in keywords that signal that person is in the e-commerce industry, such as e-comm or Shopify

After I build this, you can see there's over 79,000 results Now I'm going to combine it with some really niche things For instance, company names that have something like ‘goods’ in them or ‘apparel’ Now I have over 1000 results If I want to get even more niche, you're going to want to go to job title and actually type in something like ‘e-commerce’

You can apply this to almost any sub niche you have You can even exclude people by searching Not something like not B2B in this case would be helpful

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