In our latest blog, we dive into Jaguar’s bold rebranding journey—a move that has the world asking: "Misstep or masterstroke?" With a minimalist new logo, an "Exuberant Modernism" philosophy, and a high-fashion marketing approach, Jaguar is taking risks that could either redefine luxury branding or serve as a cautionary tale.

Discover:
Why critics are divided on Jaguar’s strategy.
How a hit product could turn this into a Harvard Business School case study.
Lessons for luxury brands in leveraging bold moves to capture attention and deliver value.

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