A great example of how a short and personal story illustrates the values of a company. Howard Schultz tells the story of his father getting injured on the job, and how he, as a 7 year old, witnessed the fracturing of the family.
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Erik Mathlener
StoryManagement
Business Storytelling
+31 6 3622 3055
www.storymanagement.nl
erik@storymangement.nl
