In a world dominated by smartphones, it is easy to forget the sheer numbers of Java phones and developers out there, but the Java ecosystem is a beast. As you know, a vast majority of apps in general and Java apps specifically are free, which begs the question Where is the money?! Banner ads are so 2011! So what else is out there to combine monetization with UX? This exciting session shares with you where the industry is headed. Spoiler: Rich media, video, and virtual currency are just a few directions ... See you there.

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