Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die.
ABOUT THE BUSINESS OF STORY PODCAST
The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.
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