The free-range poultry sector is set for growth, driven by rising consumer demand for ethical and sustainable food, particularly among younger generations.
However, it faces challenges like disease risks, stricter regulations, and climate change impacts. Technological advancements and improved farming practices can boost efficiency and sustainability.
The sector's growth depends on balancing premium pricing with competitive strategies and addressing environmental concerns. Innovations in biosecurity, feed, and animal welfare standards will be crucial for maintaining market momentum.
Overall, free-range poultry is positioned to expand as consumers increasingly prioritize humane, eco-friendly, and high-quality food choices.
