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Dancing with my baby-me.
evian Live young.

Music: Here comes the Hotstepper - Evian remix by Yuksek
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros

evian(R) Debuts New Video: Baby & Me

evian® Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian.
The newest video campaign from evian continues to focus on the brand's longstanding commitment to the Live Young™ lifestyle: that youth is not a matter of age; it's an attitude.
"The babies embody 'Live Young™', the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way," said Jerome Goure, Vice President of Marketing for Danone.
Produced by award-winning creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek for evian. 90's dance hit "Here comes the Hotstepper" serves as the soundtrack to the new film, which instantaneously brings the energy of the video to life.
In addition to the Baby & Me film, evian will be launching a Baby & Me application mid-May. Available on Android, iPhones and Facebook, fans will be able to meet their own inner baby. Developed by BETC Digital and software company, B-Reel, the application uses advanced facial recognition software allowing users to take their own photo and those of friends and upload to the application, which will then "babifed" and reveal your inner baby. Photos can be uploaded to Facebook, Instagram and Twitter to share with their friends, using #EVIANBABYANDME, which will be a globally used hashtag.
evian will also launch an international print campaign focusing on revealing your inner babies featuring celebrated tennis player, Maria Sharapova, and professional golfer Melissa Reid, who serve as international brand ambassadors for the brand.
Evian debuts 'Baby & Me' global TV spot
Danone-owned water brand Evian is gearing up for the global launch of its latest TV ad 'Baby & Me' on April 21 with an exclusive preview for fans via social media today (April 19).
Created by BETC, the 'Baby & Me' TV ad opens with a street full of people rediscovering their inner youth -- and dance moves -- as their reflections reveal the baby version of their adult selves.
The TV spot will launch simultaneously in France, Belgium, Switzerland, Germany, UK, US, Canada, Russia, Ukraine, Dubai, Singapore, Taiwan and Japan.
In May, Evian will also launch a free 'Baby & Me' app for Facebook, Android and iPhone. The app uses facial recognition software to reveal the user's 'baby' face.
"In 'Baby & Me', everything starts with a stunning encounter," "Walking down the street, a man comes face to face with his reflection in the mirror... but instead of seeing his own face, he sees a baby version of himself. Looking around, he finds that the people around him are having the same experience."
"Each person in the scene quickly finds that being connected with their inner baby creates a feeling of freedom, of letting go, a spontaneous and communicative frenzy," adds Houel. "As the Live young frenzy takes hold, the group begin dancing."
Nuevo anuncio de la marca de agua Evian. Aparecen personas que se miran a espejos y escaparates y ven su propio reflejo pero de cuando eran bebes. Los bebés aparecen igualmente vestidos y con el mismo corte de pelo. En el spot, las personas bailan consigo mismas.

TV Non-alcoholic drinks
BETC
Brand: Evian
Geo: Europe, France
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International
Aired: April 2013
Anuncio de televisión "Baby & Me" hecho por la agencia de publicidad "BETC Paris" para el producto: Evian Water Francia. Fue producido en abr 2013.

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