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With Patagonia as a guide, I look at the paradox of embracing an eco-conscious and sustainable message as a for-profit company.
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NOTE: I am in no way affiliated with Patagonia. This is not an ad.
Sources:
1. Patagonia's Worn Wear site: [ Ссылка ]
2. On the Myth of Green Consumerism: [ Ссылка ]
3. On Patagonia's "Don't Buy this Jacket" Ad: [ Ссылка ]
4. The Paradox of the Outdoor Garment Industry: [ Ссылка ]
Music: Lake Eerie by Silent Partner
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