Award winning Creative Strategist Saul Betmead deconstructs the three critical elements that often separate good ideas from great ones. Touching on learnings from psychology, behavioural science and over twenty years in the communications business, he offers a simple, practical framework to build and assess ideas. Award winning Chief Strategy Officer of VMLY&R EMEA, former Captain of North Bondi Surf Lifesaving Club, NSW State Champion (which he admits is a little strange for an Englishman) and trustee of the Contact The Elderly charity. With a degree in Psychology, complemented later at Oxford with a focus on Innovation Strategy, Saul has developed a deep interest and expertise in behavioural science, branding and the art of persuasion. Based in Paris and having spent almost half his life living abroad, he has remained deeply curious about the world and people around him. The bane of his life? Procrastination. @saulbetmead This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]

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