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Tarte Shape Tape is a cult classic for a reason: it offers full coverage, blends beautifully and lasts all day. But when we heard about ELF's Camo Concealer, a copycat product that we could nab for a third of the price, we knew we needed to try it. On today's episode of What the Dupe?, Matthew shares a side-by-side comparison of both concealers, from consistency to staying power. Find out which wears best in Matthew's full review here, then let us know which dupe to test out next.
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PureWow is a digital lifestyle brand owned by Gallery Media Group, a media company focused on making positivity louder. At PureWow, we're dedicated to finding ways to make your life more inventive, beautiful and manageable. With a focus on Beauty, Food, Wellness, and Family, we meet you where you are in every part of your life.
PureWow is the place to go to find out what eyeliner to buy, what dish to serve at your next dinner party, and how to finally book that sitter and plan an amazing date night. It's like the cool woman in the office who always has the best hair...but isn't too proud to tell you her secret. (She conditions first).
