This week, it was reported that the state government will rationalise advertising resources within the new government Advertising and Insights Hub to be set up in early 2025. The hub will coordinate advertising for more than 30 state government agencies.
InDaily has reported that the consolidation effort comes after the state government's advertising spending reached record levels, swelling to a record $47.6 million—an eye-watering $47.6 million—in the Malinauskas government's first full financial year in office, and $39.7 million in 2023-24. This has included controversial spending like a $1.9 million ad for SA Health's 'Building a bigger health system' campaign and $1.6 million for the state prosperity budget campaign, not to mention money being spent on promoting their housing blueprint.
Premier Peter Malinauskas told the ABC that the restructure would be 'moving things in the opposite direction of having too many spin doctors'. That is the Premier's words. He also told parliament this week that the government is now, and I quote:
…leading a bit of [a] change within the public sector in the way that government advertising occurs across agencies.
Greens democracy spokesperson Robert Simms MLC asks the Leader of the Government: in light of the Premier's about face, will the government now commit to finally supporting the Greens' bill, currently in the other place, to ensure that there are clearer regulations for government advertising and to give the Auditor-General new powers to investigate breaches and report to the parliament, and if they won't support it and make it law, why not?
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