In this episode EventMB's editor-in-chief, Miguel Neves, and guest Martin Sirk ([ Ссылка ]) , Owner of Sirk Serendipity, discuss:
• The flight to quality across the event industry
• The real purpose of meetings
• Events are more about rituals than content because they give us a sense of shared purpose
• How remote workforces means more regional-wide meetings to build culture and promote understanding
• How smart destinations use resources (people/companies) for the benefit of events which ultimately benefits the destination
• Future predictions include: failed meetings, merged meetings and whole companies departments attending meetings as a retreat
• The meetings of 20 people today are the events of 1,000 in the future
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