In Episode 5 of the CFDA Vogue Fashion Fund 2015, the 10 finalists are challenged with 'The Kate Spade Challenge' where they have to present an out of the box experiential marketing pitch. They are challenged to plan this under a budget of $10,000.
Simultaneously, Anna Wintour personally visits each contestants store front or studio to learn more about their brands. This conversation is a great way for each finalist to interact with Anna one on one and present their brand in a personalized way.
This episode is nail-biting as the judging committee share their thoughts on the marketing pitch of each finalist. The finalists also have to prepare their workspaces for Anna's visit and make sure they put their best foot forward. From extravagant marketing ideas to connecting with Anna Wintour personally, uncover all of that more in this episode!
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