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Watch this video to keep your admissions officer glued to your personal statement. Trust me, don't fumble the bag with your Common App Essay.

Contents:
0:00 - Essay guide by a normal person
1:12 - An Introduction to Tonality
3:18 - READING MY ESSAY
6:18 - Crafting a CRISPY intro & closing
10:05 - The CORE Message (What Colleges NEED to know)
13:24 - W Reader retention using tone
15:11 - HUMOR: Are you actually funny or nah
17:17 - Have you genuinely dealt with hardship?
19:51 - Pacing & Ideal Word Count
22:57 - BONUS: Coming up with AMAZING ideas

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