Wawa CEO Chris Gheysens, joins Dan Munford and co-host Klaas Mantel, Ex-Global Head of Convenience Retail at Shell, now with McKinsey & Company in Japan, in this episode of Shop Talk LIVE.

“Creating a curated experience, using technology, is going to win the day by the end of this decade. It’s about delivering a great experience with really good food and beverage, that people will need on the go.” This is just one of the highly interesting insights made by Chris Gheysens in this episode.

Our lively discussion focuses on the question: “Why will the consumer of 2030 visit my roadside outlet?” This is the central question posed in the recently released and excellent paper – ‘The Shape of Food Retailing In The New Normal 5’. Authors Scott Annan and Frank Beard joined the debate to share their perspectives and key findings.

In the end all agreed that the key word is ‘destination’ – you need to earn the traffic to your location!

свернуть