With the rise of automation, came the fall of authentic, human-to-human interaction. As brands vie for the same audiences using the same value props, how do some brands flourish while others flounder?
Marketing is no longer about grabbing attention. It’s about creating real connections and building emotional resonance with your audience. In this session, you’ll learn 4 strategies to use Personal Experience for building meaningful moments throughout the customer journey, find inspiration in your contact database, and harness the power of your brand’s voice to engage with your audience.
Remarkable things can happen for your brand when you stop spamming, and start bonding.
0:00 Introduction
1:36 Automated "touches" prioritized Reach Over the Relationship
4:54 Turn an Industry Event into an Interest Event
6:36 How to Deliver An Interest Event at Scale
10:39 Flip Persona-based prospecting into Person-based prospecting
12:12 How to Deliver Personal Gifting at Scale
19:16 Build Personalized Landing Page Experiences
20:59 How to Deliver Custom Content at Scale
23:20 How to Deliver Entertaining Storytelling at Scale
24:25 Personalized moments become momentum in your customer lifecycle.
25:01 4 Ways to Deliver Personalized Experiences at Scale
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