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GEO (Generative Engine Optimisation) is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

Previously, if we wanted to find something out, we'd go straight to Google every time. But more and more these days, people are going to these AI chat tools instead.

Now, of course, Google has noticed this changing user behaviour, and it's built its own contender in this race, the AI Overviews, which are built into the search results.

Only time will tell whether this is enough to keep people using Google or if it will start to lose some of the market share that it's built up over years to these other chat tools.

You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what I’m going to cover in today’s video

Timestamps
00:00 — What is GEO?
00:54 — How to get recommended by AI chat tools

Read all about GEO and how to rank in AI Overviews in this blog post:
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.

Exposure Ninja is a proud Certified B Corporation.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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