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From welcome emails to a 36-point segmented email "journey" based on whether you're progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails... And yet 51% of marketers still aren't using marketing automation. In this clip from Content Marketing World 2018, Jessica Best, Director of Data-Driven Marketing at Barkley, shares some easy, basic automation you can do to get started.
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