The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (summary / review) - OnePercentBetter
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** HIGHLIGHTS **
0:12 - INTRODUCTION:
What is The Tipping Point?
0:50 - LESSON 1:
The Law of the Few (Connectors, Mavens, and Salespeople).
3:45 - LESSON 2:
The Stickiness Factor.
5:02 - LESSON 3:
The Power of Context.
** SUMMARY **
Why do some ideas go viral, and not others? Gladwell attempts to answer this with an idea he calls, The Tipping Point: That magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
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