Wait, what's a co-packer? 🏭
The terms co-packer, co-man, contract manufacturer all get used pretty interchangeably to describe a company that a brand contracts with to manufacture their product. Technically, speaking, they can be broken down into different subcategories.
➡️ Contract co-manufacturers - Make your formula and put it into custom packaging
➡️ Private label co-manufacturers - Have their own set of formulas and predetermined packaging and allow you to put your company’s label onto it
➡️ Contract packagers - Handle post-production/secondary packaging and not the manufacturing of the product
Why are co-packers are critical for most emerging consumer packaged goods brands? 🤔
✅ They enable scalable production without a massive investment in overhead.
✅They take on the burden of responsibility for things like food safety.
✅ They afford founders the ability to focus on things they tend to excel at like marketing, sales, and brand building.
Trying to scale up your consumer packaged goods business and struggling to find a manufacturing partner? Get access to our free list of 1.6K+ co-packers that make everything from bars to beauty products to supplements to sauces.
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