"Selling with Noble Purpose (2013) explores the balance between financial gain and personal fulfillment. It suggests shifting focus to serving customers and emphasizing the positive impact of your product. This approach boosts employee satisfaction, motivation, and performance. Sales can transcend mere profit-seeking and instead contribute to societal betterment."Lisa Earle McLeod, a sales professional, has experience with top companies like Procter & Gamble, Apple, and Kimberly-Clark. She contributes to Forbes.com and has been published in the New York Times and the Wall Street Journal.Marketing & Sales
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