Gambling is seen as a quick route to wealth in Finland, more acceptable than investments. This acceptance is rooted in childhood memories, like Saturday nights at grandparents' houses, watching the lottery draw after the sauna. The Finnish monopoly, Veikkaus, generates substantial revenue, with slot machines alone bringing in over 18,000 euros per hour. In 2022, Veikkaus reported a total revenue of 1,071 million euros.
Despite the low odds of winning—0.0000715% for Eurojackpot and 0.0000000536% for Finnish Lotto—Finns continue to play, driven by cultural norms and state endorsement. This contributes to the perception of Finns as a "lotto-crazy" nation.
In Sweden, gambling is tightly regulated. The 2019 licensing system covers online gambling, while physical casinos remain state-controlled. Swedish regulation focuses on consumer protection and minimizing harm. Consequently, Swedes view gambling with caution and have negative perceptions of gambling ads. Public figures are restricted from appearing in ads, reflecting the serious approach to social and health impacts.
The Baltic States—Estonia, Latvia, and Lithuania—have more liberal regulations, promoting a competitive market and economic growth. These countries benefit significantly from gambling through taxes and licensing fees, funding public services like healthcare and education. High participation rates highlight the cultural acceptance and economic importance of gambling in these nations.
In conclusion, while gambling is prevalent and accepted in both Finland and the Baltic States, the approach and perception differ. Finland's state monopoly ensures revenues support societal needs, reinforcing acceptability. Sweden's stringent regulations aim to protect consumers and mitigate harms, leading to a cautious attitude. The Baltic States balance liberal regulations with economic growth and public services. This explains why Finland is seen as deeply entrenched in its lottery culture.
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