This interview is based on Season 5 Episode 4 of Talking About Marketing. Explore how well-being, marketing principles, and timeless campaigns intersect to help small business owners thrive, personally and professionally.
In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth.
In the "Person" segment, they share the story behind Steve's fitness journey, emphasising how physical health influences mental resilience and the importance of a supportive environment.
The "Principles" segment explores how preemptive steps—whether in marketing or fitness—help navigate life's challenges and build strong foundations for future success.
The "Problem" segment highlights the crucial role of accountability buddies in maintaining discipline, whether in marketing strategies or fitness routines.
Finally, in "Perspicacity," they revisit the iconic Australian "Life. Be in it." campaign, discussing how its motivating spirit could be revived today with the help of AI and community encouragement. Join them for practical tips and relatable insights on creating a thriving life and business.
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