Does Facebook Remarketing Still Work? Absolutely, and we've got the results to prove it! One of our clients achieved an astounding 16x return on their remarketing campaigns, and another scored a 6.5x return. These aren't just numbers; they're a testament to what's still possible on Facebook.
But here's a twist—while off-Facebook and off-Instagram remarketing strategies were once the go-to, changes in tracking capabilities have shifted the dynamics. With the new challenges post iOS 14.5, it’s time to refocus our efforts directly on the platforms where our audiences spend their time.
Effective Facebook Remarketing Strategies:
Focus on Engagement: Instead of just blasting out video view campaigns, build warm, engaged audiences by interacting with users who watch your videos. Follow up with targeted ads to keep their attention.
Optimize for On-Platform Activity: Leverage your on-platform interactions. Anyone who engages with your posts or follows your page is ripe for remarketing.
In this video, we’ll walk you through how to adjust your remarketing strategies to not only cope with but thrive under the new tracking limitations. We’ll cover how to optimize your Facebook campaigns to ensure you're not just reaching your audience, but engaging them effectively and turning views into value.
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