Permata Bank and Astra Life presents iSMART, an insurance for parents who have children. We were given the opportunity to visualize the benefits of this product and enlighten the audience into buying their services.
We aim for an optimistic and cheerful feel in the design and animation, as to portray a sense of hopeful future that the insurance provides, as well as maintaining the feeling of how the insurance will be of great help to assure a brighter future.
Client: Permata Bank
Agency: TBWA
Production House: Cuatrodia Creative
Creative Director: Calvin Chandra
Motion Director: Nuansa Agi Perdhana
