Sinclair Broadcast Group, Inc. completed a live, in-vehicle, demonstration of the practical application of NextGen Broadcast (ATSC 3.0) automotive services.
The demonstration was a shared effort between #Sinclair #ONEMedia 3.0, #Hyundai #Mobis, one of the world’s largest automotive parts and services companies, and #CAST.ERA, a joint venture between Sinclair and SK Telecom, the largest mobile operator in Korea.
The demo, which took place in Arlington, VA on December 22, 2022 showcased the synergy between #NextGenBroadcast and 5G, highlighting in-vehicle video entertainment with enhanced geo-targeting capabilities, including location based targeted ad insertions.

свернуть