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Basketball sneakers are an economy of their own. Basketball has evolved into one of the world’s most popular sports, followed by millions of fans all over the globe. And the choice of shoes worn by its players spawned a subcultural phenomenon.

From Chuck Taylor’s Converse in 1917, to Michael Jordan’s Air Jordan 1s and beyond, this is a brief history of the NBA’s shoe culture.

Written by Ryan Baldi, illustrated by Henry Cooke.

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About Tifo Basketball:
In-depth tactical, historical and geopolitical breakdowns of basketball.

Our illustrated videos address all aspects of the game, including tactics, history, and the business of basketball.

Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to tifo@theathletic.com.

Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

#nba #sneakers #airjordan

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