Join Flint McGlaughlin on February 12th at Noon EST for 'How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills).' There is no cost to participate. Plus, attendees get a 10-pack of avatars to use in your AI expert agent (both AutoAI and normal variants). Register at [ Ссылка ].
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❗UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become a Marketer-Philosopher: Create and optimize high-converting webpages. Here is a quick excerpt – How to Create High-Converting Landing Pages: Ask this important question. ([ Ссылка ])

We have kept this video live because it still has helpful content. And now, more about this video…

The world needs marketers today more than ever – your unique skillset, the way you see the world, the way you connect those who produce value with those who seek it.

To help you apply and build those marketing skillsets, MarketingExperiments has created a new show designed to take you behind the scenes and learn to improve your own marketing results while helping a worthy nonprofit – The Marketer as Philosopher: Become a Force for the Good.

In the show, MECLABS Institute, parent organization of MarketingExperiments, works with an organization called Ten by Three impacted by the current global crisis. This unique nonprofit helps alleviate poverty through product sales.

Because it sells products, it faces the same challenges as other marketers. And because it’s a nonprofit, we can show you the marketing methodology in action, step by step, in every episode. It’s your chance to really learn … and your chance to really help.

Too many marketers are trapped under a myopic view of their role in society. You’re told you just need to hit numbers. You’re told you just need to please clients.

Marketer, you do so much more. And in this show, we’ll explain how, and enable you to participate right along with us to become a force for the good.

You can learn more about how this effort can help improve your marketing in the MarketingSherpa article: 5 Marketing Lessons From a Unique Nonprofit that Sells Products (and why the world needs marketers today more than ever) at [ Ссылка ]

You can learn more about the nonprofit Ten by Three at [ Ссылка ]
If you would like to lend your skills and resources to this initiative, let us know by emailing info@meclabs.com

Next up is Episode 2, your chance to learn how to conduct a Data Pattern Analysis to discover quick win opportunities, and to help conduct an analysis for this nonprofit to help transform its financial results and thus its impact. In this episode, you will learn:

• The dials you can turn to get the results you seek
• How to recognize patterns in data
• How to translate information into wisdom

And you can join us in the coming weeks as MECLABS CEO and Managing Director Flint McGlaughlin works through seven key tools for Ten By Three:

• Data Pattern Analysis
• Value Prop Competitive Analysis
• Conversion Heuristic Analysis
• Certified Value Prop Codex
• Certified Hypothesis Development
• Conversion-Centric Wireframes
• Design of Experiments

Sign up for the free MarketingExperiments newsletter to get notified when each episode goes live: [ Ссылка ]

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Video/image credit: Paul Barton with elephant ([ Ссылка ])
Image credit: San Diego first responders (John Gibbins/The San Diego Union-Tribune)

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