Fade Ogunro is the CEO & Founder of BookingsAfrica.com, the first pan-African marketplace that enables digital gig-work by directly connecting customers to millions of service providers instantly across the continent. Finally you can search, compare and book (hourly or daily) for accountants, counselors, DJs, Digital Marketers, Health & Fitness Instructors, Stylists, Makeup artists, photographers and so much more.
Fade has 15 years experience in: Print and Broadcast Journalism, Digital Marketing, Fashion, Entertainment and Production.
She worked for Google in the UK, been published in Vogue UK, Guardian Newspaper Nigeria, produced and hosted her own radio show on The Beat99.9FM as well as two TV shows for DSTV.
In 2011, she co-founded Film Factory Productions where she produced TV adverts, documentaries and creative content for GE, GT Bank, CocaCola, Microsoft, Ferrari, Puma, MTV, Lancôme, MTN, Airtel, Wizkid, Tiwa Savage and many more superstars. Collectively, the projects she has produced within Africa has amassed over 1.5billion views on YouTube and won various prestigious awards.
She has spoken at numerous global conferences including the Cannes Lions Festival and hosted red carpet events for the MTV & BET Awards.
The culmination of Fade's decade-long experience made her uniquely positioned to understand and identify ways to formalize the fragmented gig economy, which resulted in Bookings Africa.
Bookings Africa operates in Nigeria, South Africa and Kenya and has over 50,000 app downloads and over 5,000 registered service providers since launching its B2B marketplace in November 2019. Clients include: CocaCola, Unilever, Estée Lauder and L’Oréal.
In light of #Covid19, in June 2020 Bookings Africa transitioned to a B2C marketplace and launched Bookings Africa Electronic (BAE) services, which includes in app video calls, digital conferences and in app file sharing. Service providers can now get booked and deliver a service virtually through their BAE services.
Fade's dream is to build great leaders, drive gender equality and reduce the rate of unemployment across Africa and she believes that this can be rapidly achieved through digital adoption and inclusion; where learning, training, delivering a service and making money is done digitally.
