Allen Iov is the creator of www.the-brandman.com. Learn how to get your products into retail stores
Started several companies in the E-commerce space. SnapNsold was created to sell local people unwanted stuff on eBay. Around 2009, I pivoted that company to buy products off Aliexpress myself and sell them on eBay.
In 2015, I moved to Russia to help create a large online store in Moscow. We took products from large physical marketplaces inside and outside Moscow and made them available online. When my Visa in Russia was over, I came back to Seattle to start a wholesale company that sold products on amazon.
I went to stores around my area, took their best-selling products, and added them on amazon. After 2 years, I moved into branding and creating my own products.
This turned into a large company that sells its products all over the world. You can find us at Walmart, Bed Bath & Beyond, Nordstroms, Crate & Barrel, and Target.
00:00 Introduction
00:34 How to get into physical retail stores
01:05 Allen Iov as a retail industry expert
03:24 Getting into retail
04:04 Biggest mistake getting into physical retail
06:11 How does wholesale pricing of retail price work
07:20 Achieving the biggest successes
09:22 Best platform to get the best bang for the buck
11:10 Target is a behemoth waiting to happen
12:13 First retail experience with Walmart
13:46 How do big boxes pay you
15:02 Ways to reach out to buyers
16:44 Getting a good retail packaging
19:06 Retailers looking for innovative trendy products
21:26 Showing good retail readiness
21:55 Hiring a rep to get into physical retail stores
23:21 How do find these reps
25:54 How to showcase your products to retailers
27:21 Running a boring business is good, consistent but boring
28:06 Packaging of items
30:04 Getting into online arbitrage
31:58 Amazon Marketplace in a nutshell
34:15 Branding is a lot to do with trust
35:04 Payment terms and agreement with every retailer
37:20 About Brand10x
39:38 Good business book to read
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