🔥 Welcome back to Part 3 of the Google Ads Crash Course 2023! 🔥
In this Google Ads Crash Course, I'll dive deep into creating engaging, high-converting Google Ads copy.
I'll also walk you through the step-by-step process of how to write Google Ads headlines by crafting content that strikes a chord with your audience, addressing their needs, desires, and objections effectively.
Learn why legendary advertiser David Ogilvy's 80% principle holds true even in Google Ads and how a well-crafted headline can make or break your ad's performance.
Discover how strategic use of AI, specifically the capabilities of OpenAI's ChatGPT, can save you time and drastically improve your ad copy.
Join me as I uncover how to increase conversions and improve quality scores using innovative strategies on how to write Google Ads copy. Plus, access an exclusive template I use for writing persuasive ad content.
Don't forget to check out Parts 1 and 2 if you haven't already built a strong foundation in Google Ads. Get ready to transform your Google Ads game, and remember, the secret lies in the content. So, buckle up and let's get writing.
00:00 80% of your dollar is in the headline
00:34 How Google Ads Display Paths Work
01:29 Removing Google's Suggestions
01:41 Free ChatGPT Script for Google Ads
02:00 How To Use The Script
02:57 Adding Dynamic Keyword Insertion
03:48 Importance of Headline Pinning
04:17 Why You Need To Inject Keywords in #1
05:12 How To Choose Your Headlines
06:35 Adding Location Insertion
07:25 Triple-Checking Your Content
07:56 Adding Persuasive Descriptions
09:20 Other Settings
Note: The techniques and advice provided in this video are based on my personal experiences and are intended to guide you through your Google Ads journey. However, as each business is unique, results may vary.
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*Free ChatGPT Script for How to Write Google Ads Copy:
In a minute, I'm going to ask you to write compelling and persuasive ad copy for Google Ads that resonates with a very specific audience that uses sales psychology, odd numbers (like #1 or 500+ Happy Clients, etc).
Google Ads has limits on the characters you can have. You are allowed 25 headlines of up to 30 characters each. And you are allowed 12 descriptions of up to 90 characters each. And you are allowed 12 sitelink extensions of up to 25 characters each.
Include only ads that are informative, have powerful words, intangible and tangible benefits and relate to the audience's main pain points and objections around [ADD KEYWORD].
But first, please ask me any questions you may have to write engaging and compelling content that would resonate with someone looking for [ADD KEYWORD] without including specific keywords.
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