In the wine industry, making an excellent first impression when launching a new wine in the United States is critical. That's why Northern Italian wine importer Barone Fini went out for their product launch event at Auto Vino.
Barone Fini's flagship wine is made with minimal human intervention and 100% hand-harvested Valdadige grapes from the pristine northern Italian Alps.
Auto Vino was the ideal setting for introducing an Italian wine to a new market. Our San Carlos site provided ample open-air indoor room for attendees to feel comfortable, and Giovanni presented one of the best sales presentations we'd seen in years.
Giovanni Bonmartini-Fini, a 15th-generation winemaker and brand ambassador for Barone Fini wines, presented an entertaining "Pitch" to distributors and buyers who distributed his Pinot Grigio wine in stores and restaurants.
Fini is a Northern Italian winery producing, harvested, and transforming Pinot Grigio wine grapes into wine for 500 years and follows the strictest winemaking laws. Its D.O.C. wines are of high quality and reasonably priced.
Following that, we served authentic Italian pasta made by our in-house chef, who used a recipe from a ZOOM presentation at COVID to demonstrate how to cook pasta at home. FINI sends out pasta kits complete with recipes and ingredients.
The event was a smashing success, with attendees praising the tasty cuisine and beautiful setting. Because of Giovanni's vision, the Fini brand was able to leave a lasting impression on potential purchasers and establish itself in the highly competitive wine industry.
