McDonald's, a fast-food giant, has fallen short of its sales targets, attributing the decline partly to boycotts over its perceived support for Israel during the Gaza conflict.
Sales in the Middle East, China, and India grew only by 0.7% in the last quarter of 2023, well below expectations. The company's branch in Israel faced criticism for providing free meals to Israeli troops during the conflict, leading to calls for a global boycott.
This boycott, particularly pronounced in the Middle East, impacted sales growth in the region, with franchisees in several countries distancing themselves from the free food campaign.
McDonald's CEO acknowledged the ongoing conflict's impact on the brand and expressed uncertainty about significant changes while the war persists.
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