Balenciaga's Christmas gifting campaign & Spring-Summer 2023 collab' campaign with Adidas have caused a public outcry. Who is responsible? Let's look at the facts.

Erratum: at 14'53, I meant to say "out of control", not "out of proportions". Important correction, as I do not think the public is overreacting on this. Such behaviors, especially from brands with high visibility, should not exist.

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