Intellectual property is one of the most valuable assets of any profitable business. If you lose your IP, you can lose your reputation and your brand. All business owners can strongly benefit from understanding basic intellectual property law. In this 36-minute crash course, Pillar IP owner and principal IP agent Heather Boyd will cover useful IP basics specifically geared towards business owners, including an overview of the six types of IP (trademark, copyright, patent, industrial design, trade secret and look and feel), how to identify your primary and most valuable IP, tips on how to protect it and understanding the risks involved when you choose not to protect your IP.
Welcome to IP Somm, a weekly vlog dedicated to making Intellectual Property more palatable by mixing business with pleasure. Join registered IP agent and certified Sommelier Heather Boyd as she invites a variety of guests to talk about intellectual property (trademarks, copyright, patents, industrial design), and of course, wine and/or spirits.
In this special episode, we would like to thank Financial Advisor Sheldon Rice, from Raymond James Ltd., for inviting us to speak at the Women Business Owners IDEX (Ideas Exchange) Forum held on Thursday, September 12, 2019.
If you enjoyed this content please like, share and subscribe to our channel. Feel free to leave comments below if you have any questions for us! If you have ideas for future episodes, if you’d like us to feature your wine or spirit, or if you’d like to be a guest on the show, please send us a message or email us at info@pillarip.com. Visit our website www.pillarip.com for more details on what an intellectual property agent can do for you.
DISCLAIMER: The information provided in our videos cannot be considered legal advice and most discussions relate primarily to intellectual property in Canada unless specified otherwise. Please speak to a registered agent if you have any specific questions about your intellectual property. We’d be happy to assist if you do not already have a registered agent.
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