Pull up a YouTube video of Danny Coleman, and kids may yell out "Danny Go!"
With 308,000 subscribers and millions of views on his YouTube channel, creating content for the platform has now become Coleman's full-time job.
Born and raised in Charlotte, Coleman’s first job out of college was working for Lowe's, which he did for nearly 13 years.
“I ended up shooting a décor series,” Coleman told WCNC Charlotte Anchor Sarah French. “It was a friend of mine that was seeing me do those videos for Lowe's. He had young kids, and so, he was kind of familiar with what was on YouTube. And he was kind of like, 'You know, I think you could do this in the kid space and do really well.'”
His friend ended up being right.
“The Floor is Lava [video] has, like, I think, 27 million [views] right now, which is our biggest," Coleman said. "We made a second one like a month ago that already has 25 million, so he'll probably be the new king up there."
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