The concept of Digital Experience Platforms is really new but what they promise to deliver to the marketing world has been a holy grail of sorts for quite some time.
So many companies are leveraging multiple types of software and Digital Asset Management tools to manage their content and customer experiences across apps, websites, and anywhere else their customers are engaging with their brand digitally. A DXP helps them control those experiences from a single place by leveraging the power of APIs.
On this episode of The Headless Marketing Show Kaya breaks down what a DXP is and why they are so darn useful for modern marketing.
