In his annual end-of-year message, C12 CEO Mike Sharrow explores the idea of "potential energy," using simple machines—like cranes that turn small inputs into massive outputs—as a powerful metaphor for business, leadership, and faith. Just as cranes transform potential into kinetic energy, we are called to activate our "Kingdom impact potential" by harnessing every decision, resource, and opportunity to advance the gospel in the marketplace.
We would like to extend a special thank you to Barnhart Crane & Rigging (www.barnhartcrane.com) for generously allowing us to film at their facility and include their B-roll footage in this video.
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