In today’s rapidly evolving market, businesses strive to be customer-driven, focusing on the wants and needs of their customers.

This video explores the five key marketing management orientations that shape business strategies: Production, Product, Sales, Marketing, and Societal Marketing. Learn how each orientation works, from prioritizing product availability and quality to emphasizing societal responsibility.

We also discuss how these approaches have changed over time and which orientation may lead the future. Perfect for business students, marketers, and anyone interested in effective, sustainable strategies.

#MarketingStrategies #CustomerDriven #BusinessOrientations #ProductConcept #SocietalMarketing #BusinessEducation #MarketingConcepts

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 Introduction to Customer-Driven Marketing
0:30 Production Orientation – Focusing on Availability and Affordability
1:45 Product Orientation – The Pursuit of Quality and Innovation
3:30 Sales Orientation – Emphasis on Promotion and Persuasion
5:45 Marketing Orientation – Meeting Customer Needs and Wants
7:45 Societal Marketing Orientation – Corporate Social Responsibility
9:45 Evolution of Marketing Orientations Over Time
10:30 Conclusion – The Future of Marketing Strategies

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Came across a great saying:
"If you can't explain it to a 6-year old, you don't know it yourself." — Albert Einstein

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Additional Reading:
The Five Key Categories of Marketing Orientation Approaches
[ Ссылка ]

5 Basic Concepts of Marketing Explained with Examples [2022]
[ Ссылка ]

MARKETING ORIENTATION APPROACHES
[ Ссылка ](and%20subsequently,societal%20orientation%20and%20market%20orientation.

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School of Learning
Arnav Dutta
[ Ссылка ]

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