Join Discover Wisconsin for a journey through time, as we delve into the captivating history of Wisconsin's Great River Road. Historian John Anfinson recounts the evolution of transportation, from the advent of automobiles to the burgeoning desire for road development. He explains the inspired conception of the Great River Road and the collaborative effort of its Commission, which have made this route America’s favorite Scenic Byway.

The majesty of the Mississippi is the backdrop of this “happiness highway,” and both the river and the road have defined the communities along the route. Natural beauty and storied landmarks are a testament to the enduring legacy of this historic thoroughfare. Celebrate the rich history of the Great River Road!


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As the nation’s longest-running travel & tourism TV series, award-winning Discover Wisconsin highlights destinations, adventures, and local initiatives that bring our communities together across America's Dairyland.
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