In this video, we delve into the world of rebranding and discuss essential design tips for a successful brand makeover. Rebranding is often necessary when a business needs to undergo a transformation or shake off an unpleasant past. We highlight three key considerations for designers when completing a rebranding assignment.
First, we discuss the importance of modernizing the logo. A logo is reflective of the aesthetics of a particular era, and updating it can give the brand a fresh and contemporary look. We use Samsung as an example, showing how their logo has evolved over the years to stay relevant and appeal to different user groups.
Next, we talk about the significance of choosing an appropriate typeface. Sans-Serif is currently a popular trend for typeface design, with many companies like Google, Microsoft, Facebook, and Spotify embracing modern typefaces and abandoning legacy Serif logos. We emphasize the impact of typography on brand perception and how the right typeface can convey a brand's personality and values.
Lastly, we discuss the importance of giving the rebranded brand a friendly voice. Brand voice refers to the overall design guidelines that a brand adopts, which provide it with a personality. We highlight examples such as Uber's bold, direct, and passionate brand voice and how it can help customers embrace the brand's transformation faster and easier.
Rebranding is a complex process that requires careful consideration of various design elements. Join me in this video as we explore these design tips for a successful brand makeover.
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Value at Void is an Emirati Multinational Design Agency founded by Sanyam Hazare (San) he is the top 3% designers of the world. Value At Void™ has a team of highly efficient experts, who create value in space rather than filling it with unnecessary clutter.
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