The social media app TikTok is more than just viral dance challenges. In fact, over the past year it has transformed fashion. From styling videos to eboys turning up on the runway, the industry is hooked on TikTok. A new trend of videos in China has infiltrated the platform, setting a captivating new precedent for street style. Eager to find out more, Nick Knight sat down with MACHINE-A’s founder and buying director Stavros Karelis and fashion designer Steven Ma.

Spanning styles like punk, Lolita, traditional Chinese dress, y2k and the Han dynasty trend, the trio discuss the rise of influencer culture, where the catwalk is swapped for the street, and rediscover the joy of dressing up in cities including Shanghai and Beijing.

Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.

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