Social media and PR launches: how to use SM to amplify your buzz; what works and what doesn't.

Panellists will answer these questions and more, covering the good, the bad, the line-crossing, and the paid for, and other bits like:
- Pitching journalists and popular SM over-sharers: do the same rules apply?
- Fessing up to freebies: When should we use the #ad hashtag?
- Does making buzz on Twitter really matter when only a handful of New Zealanders are on it?

Panellists:

PR Pro Deborah Pead of Pead PR
The mastermind behind the My Food Bag company launch, which is continuing its feed of Twitter frenzy more than a week after launch.

Idealog Editor and journalist Hazel Phillips
Hazel recently blogged how bad PR is killing all the fluffy kittens, and thinks marketing a company like My Food Bag via Twitter was 'the perfect way to get scale and talkability"

Senior NZ Herald writer David Fisher
David frequently tweets his commentary on all things media, sparking topical conversation threads with other journalists and PRs. Oh, and he says he doesn't do freebies.

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