Looking For The Best Backlinks In The Game? - [ Ссылка ]
By God of SEO - [ Ссылка ]
During the embryonic period of the World Wide Web, the search engine landscape was originally populated by literally dozens of names, such as Alta Vista, Yahoo, Infoseek, Lycos, Magellan and Excite. Initially, Search Engine Results Page (SERP) rankings were determined simply from the number of times a particular word appeared on webpages. Before long, the improvements in web directories necessitated the introduction of Meta tags, which once again could be easily manipulated by keyword spamming.
This loophole was quickly abused by webmasters around the world, leading to a gradual, but definite deterioration in search results. New ranking techniques were constantly being tested within the industry, but matters remained relatively stagnant until the introduction of Google's Page Rank.
When Sergey Brin and Larry Page first unleashed Google to the world in early 1996 from the subdomain Google.Stanford.edu, the new search algorithm's most distinctive aspect was the aforementioned Page Rank.
Essentially, Page Rank operates using a referral system, with each citation link (backlink) from a different domain constituting a vote. The original argument was, webmasters will only insert worthy backlinks in their webpages.
These votes are subsequently tallied at the conclusion of each indexing cycle, and used to rate the level of influence of every indexed webpage using a scale that starts from zero and rises to an undisclosed number (hundreds of thousands, according to some estimations). However, to end users, these numbers are represented by a basic Page Rank scale of 0 to 10. Websites with a higher Page Rank rating will naturally be granted a higher voting score, ensuring that the distribution of scores will not taper to a plateau.
In a paper co-authored by Page and Brin, The Anatomy of a Large-Scale Hypertextual Web Search Engine, presented at the Seventh International World-Wide Web Conference on April 14, 1998, in Brisbane, Australia, the two men noted that "PageRank can be thought of as a model of user behavior."
Within months of its worldwide release in 1998, Google began to quickly and regularly generate more accurate search results for search strings. Within a few years, almost every other search engines began to adopt a variation of Google's backlink formula into their own search formulas.
