A comprehensive background of Kraft containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies.
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store: [ Ссылка ]
FMCG: [ Ссылка ] / [ Ссылка ]
E-retail: [ Ссылка ]
