Meridian West's CLIMB benchmark reveals that only about 25% of professional service firms have created a client journey map, but that another 50% have ambitions to implement one over the next two years.
Client journey mapping identifies sources of friction and value at each stage of a client relationship, distils best practices to address pain points and replicate positive experiences, and uncovers areas where client delivery processes can be standardised or improved.
In this 30 minute webinar Ben Kent (Founder Director, Meridian West) is joined by Ellie Berry (Senior Consultant, Meridian West) and Harry Mirpuri (formerly Head of Client Insight, Irwin Mitchell) to discuss:
- How to look at your firm from the perspective of clients to make adjustments and improvements to the client journey
- How to get started with client journey mapping
- How to realise the benefits from client journey mapping, including effective prioritisation of investment, better conversion rates, improved consistent of client experience, and greater cross-referral potential.
