Find out the different ways that you can use Digital PR to promote your company to build links and reach more customers ——— Get a Free Marketing Review ➡️ [ Ссылка ]
In this video, I will be showing you the process you can use to get digital PR for your business - big or small, boring or glamorous.
Digital PR can be used by all types of business, from small local businesses (dentists, plumbers, etc) to large multinational chains. It's used to promote a company's brand so that more people are aware of the products or services they offer, normally by promoting a recent story about the brand or something special or unique about them.
Digital PR is incredibly useful within digital marketing as it not only helps to increase brand awareness, it also contributes to other important areas like Search Engine Optimisation (SEO). By getting links, features and mention from large, high-profile publications this increases Google’s perception of your website and can boost your website’s ranking in its search engine results page.
There are different types of digital PR work that you can use. I look at each of the following in turn, including examples, so that you can apply them to your own business:
1. Newsjacking
2. Data Outreach
3. Journo Requests
I then explore the process involved to help you generate creative ideas and craft your angle to build an engaging and interesting piece of press content. The key to which is to step out of focussing on the product or service you provide directly.
You need to think outside of the box.
Once you have your chosen topic, I advise on the best way to target relevant publications to ensure that your digital PR work reaches your target audience.
Don’t miss out on discovering the ways you can use Digital PR to increase links to your website and coverage to your business. Watch the video now!
⏲ Timestamps
00:00 — Introduction
01:20 — Which Businesses Can Use Digital PR?
03:17 — What is Digital PR?
07:27 — Newsjacking
09:51 — Data Outreach
11:47 — Journo Requests
13:28 — Idea Generation Process
20:27 — Actionable Tips
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How To Get Started With Digital PR
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