HCPs today demand consistent and contextually relevant experiences at every point of interaction with life sciences organizations. They expect responsiveness and personalization. Organizations risk losing customers' mindshare when these expectations are not met. This is often due to the inability to effectively implement newer methods of engagement, limited use of data and analytics, and a one-size-fits-all marketing strategy.
This is where omnichannel analytics can help. When combined with an integrated data solution, omnichannel analytics help organizations harmonize siloed data, understand HCPs better and design personalized journeys, thereby effectively engaging with them and optimizing salesforce and channel performance.
Join us as we double-click on this in a panel discussion featuring industry-leading experts. Here’s what you can expect to learn:
· How to foster and encourage an org-wide omnichannel CX mindset
· What does it take to build an effective omnichannel talent strategy
· What omnichannel technology stack and advanced analytics drive the best outcomes
